Veronika's first single authored, bestselling book in industrial design. This publication explores the importance of biomimetics – imitating life’s natural processes – has been known for years and designers have often looked to nature for formal solutions. The natural world contains infinite examples of how to achieve complex behaviours and applications by using simple materials in a clever way, as all organisms make use of limited raw materials to survive. The honeycomb offers a great example of how the pressures of limited resource result in ingenious design. In order to survive, bees must work together to create a robust storage facility (the hive) to store food and rear their young; wax (the main building material of the hive also a fragile material) is increadibly expensive for a bee to produce; it takes 6 grams of honey to create a single gram of wax. In a world of limited honey, optimal use of wax is critical. The emerging design principles are highly transferable and used by architects, engineers and product designers for thier ability to devlier light weight yet increadibly strong structures from relatively weak materials.

We have the perceived luxury of inhabiting a surplus world; the true value of our natural resources and cost of our consumer apetites has never been clearer to the design community. There is much we can learn as designers from Nature’s ‘lean’ operation.

This book presents many examples, showing each natural phenomenon alongside its application, with an accessible explanation of the biology and the story of the design. While most are concrete examples that have already been developed, others point the way to what might be possible for an enterprising designer, providing a starting point for creativity. This timely overview is the perfect introduction for designers of all disciplines, and a reminder that inspiration may be just down the garden path.